Content as a data asset in the AI era
AI pulls articles and content every day to write its answers. NanoTrans measures that consumption, lets publishers decide how AI bots access their content, and lets them sell articles at a fair price.
How one AI bot request is handled
The problem
Crawlers use server resources and take articles, yet leave nothing on the revenue line.
People now ask AI instead of searching. When an AI answer cites your article, there is no number that shows that influence.
Without knowing which bots take what, both blocking and opening up are guesswork.
Why now
In 2024, automated traffic overtook human traffic for the first time, making up 51% of all web traffic.
Leading publishers such as the AP and the Financial Times have signed content licensing agreements with AI companies. Every publisher needs a proper channel to trade.
Axios — AP and OpenAI deal (2023)OpenAI — Financial Times partnership (2024)
Our approach
You need to measure before you can decide what to open and what to charge for. Each product can also be adopted on its own.
Measure
Measures how often AI answers cite your publication and articles.
In development
Decide
Classifies AI bots in front of your site, and you decide whether to allow, charge or block each one.
In development
Trade
Anyone can upload content and data and sell it directly.
In preparation
Bot classes
It starts with telling the bots to block from the bots to sell to. Search engine bots always pass through for free.
Pass straight through. No effect on search traffic.
Bots from companies with an access plan. Their API key is checked and the full article is served.
Bots without an access agreement. They get an HTTP 402 response with a preview and instructions to register.
Bots hiding who they are. They are rate-limited, then blocked, with evidence logged.
See NanoTrans Edge →Get in touch and we will share our progress and how to get started.
